ReformYou Program
Turning interest
into enquiries.
A professional website and Instagram landing page, helping a premium online coach turn an established audience into applications.
3×
Increase in inbound enquiries
Reported by owner Dom Oddy immediately after the website and Instagram landing page launched together.
The audience was already there.
Dom had built a large Instagram following around his coaching and client transformations. ReformYou works with people online across the world, including many clients in the US. There was already interest in the business; the opportunity was to give that interest a clear next step.
The project brought together a main website and a dedicated landing page for Instagram visitors. Each needed to present the coaching professionally, make the results easy to judge and help people understand the value before applying.
This is a premium coaching service, and prospective clients need to qualify to join. The journey therefore leads into an application, giving Dom an opportunity to assess whether someone is a suitable fit.
- The business
- Premium online transformation coaching
- The audience
- Global clients, including the US
- The starting point
- An established Instagram following
- The project
- Main website and Instagram landing page
Show the quality behind the coaching.
For someone considering a premium programme, the website needs to explain what they are investing in. The design pairs a consistent green and neutral palette with real coaching photography, clear programme information and visible client results.
The opening explains who the coaching is for and how it fits around a busy life. Further down, training, nutrition, habits and accountability are presented as parts of one connected service. Visitors can understand the support behind the transformations.
A professional first impression
Consistent typography, colour and photography give the programme a clear identity across the website and social landing page.
Explain the service
The content makes the coaching process easier to understand, from personalised training to regular feedback and accountability.
Bring proof into the journey
Client transformations, reviews and Dom's experience help potential clients judge the programme before taking the next step.
Built for visitors from Instagram
From the profile to the proof.
People arriving from Instagram may already know Dom and have seen his content. The dedicated landing page gives them a focused introduction to the offer, with the most useful evidence easy to reach on a phone.
The page moves from the coaching promise into experience, client transformations and reviews. Apply buttons appear throughout the journey, so someone who feels ready can take the next step without searching for it.
The main website offers more detail for people who want to explore. The Instagram page provides a direct route from an existing audience to the application.
Help the right people take the next step.
Joining ReformYou starts with an application. For a premium service, people need enough information to decide whether the coaching could suit them, while Dom needs an opportunity to assess fit.
The website explains the programme and shows evidence of the work before directing visitors into the application process. Both the main website and Instagram landing page lead to the same application, keeping that next step consistent.
This gives an interested visitor a clear route forward, with a professional presentation that supports the conversation to follow.
The outcome
An immediate increase in enquiries.
Dom reported a threefold increase in inbound enquiries after the main website and Instagram landing page launched together. The project gave his existing audience a professional place to explore the coaching, see proof and apply.
The result reflects the two assets working together, with the website providing depth and the Instagram page offering a focused route from social interest into an application.
The 3× figure is owner-reported feedback following the joint launch. A comparison period and underlying enquiry counts were not supplied.
“Sem builds platforms that support the business, with ideas refined and delivered properly.”
Give interested customers a clear next step.
Get your instant quote, then explore a free custom homepage demo before deciding on the full build.
