Growth SEO for Existing SemDev Clients
Your SemDev website already launches with strong SEO foundations built in.
Growth SEO is for existing clients who want to go further — expanding the searches their business can compete for, improving existing pages, strengthening local visibility and turning more organic traffic into enquiries over time.
Rather than applying the same checklist every month, the work is based on what your website actually needs next.
Growth SEO is only available to existing SemDev website clients.
Build on the SEO Already Included With Your Website
Every SemDev website already includes technical, on-page, local and AI-search foundations from launch.
That means Growth SEO does not start with months of fixing a poorly structured website. I already know how the site is built, how the pages are organised and what has been implemented.
The ongoing package focuses on growth.
That could mean improving a service page that is beginning to gain impressions, creating a new location page, strengthening internal links, expanding content around a valuable keyword or improving a page that gets traffic but not enough enquiries.
The goal is to keep developing the website based on real search and conversion data.
You can read more about the SEO foundations included with every SemDev website.
Month One: Find the Biggest SEO Opportunities
The first month establishes where your website currently stands and where the biggest opportunities are.
Audit, Research and Benchmarking
- Full SEO audit and technical checks
- Keyword research for key services and locations
- Competitor SEO review
- Search Console and Bing Webmaster Tools setup/review
- Google Business Profile review
- Baseline keyword and ranking tracking
- Review of titles, descriptions, headings and internal linking
- A prioritised SEO growth plan
Rather than making changes for the sake of appearing busy, this gives the ongoing work a clear direction from the beginning.
Improve What Will Have the Biggest Impact Each Month
The core of Growth SEO is a simple process:
Identify the opportunity → implement the improvement → measure the result.
Each month I review how the website is performing and prioritise the work most likely to create meaningful progress.
The Work Changes With the Opportunity
That could include:
- Improving underperforming service or location pages
- Expanding content around valuable search opportunities
- Improving titles, headings and internal linking
- Fixing technical or indexing issues
- Improving schema and page performance
- Strengthening trust and conversion sections
This avoids the common SEO model of promising the same small task every month regardless of whether it is actually the best use of the work.
Grow the Searches Your Business Can Compete For
Growth often comes from expanding the number of useful pages your website has.
The package includes up to one new SEO-focused page or substantial content piece per month where that is the best opportunity.
Content Built Around Commercial Value
This could be a:
- Service page
- Location page
- FAQ or resource page
- Case study
- Blog or article
The priority is commercial value rather than publishing content just to hit a monthly quota.
A new service or location page can sometimes create far more useful search opportunities than another generic blog post.
Strengthen Your Local Visibility
For local businesses, Growth SEO also includes ongoing work around Google Business Profile and local authority.
Build Stronger Local Search Signals
- Google Business Profile optimisation
- Business information and NAP consistency
- Identifying worthwhile directories and citations
- Looking for genuine local or industry backlink opportunities
- Recommending review-generation actions
The goal is to strengthen your visibility in the areas where potential customers are actually searching for your services.
SEO for Traditional and AI Search
Search is changing, but the foundations remain largely the same: clear content, strong structure, crawlability, authority and useful information.
Growth SEO includes AI-search considerations alongside the wider SEO work rather than treating them as a separate collection of tricks.
Help Search and AI Systems Understand Your Business
- Making services and business information clearer
- Strengthening useful, first-hand content and FAQs
- Maintaining structured data and crawler accessibility
- Monitoring AI citations and referral traffic where meaningful
- Improving pages already appearing in AI-generated results
The aim is to make your business easier to understand and reference across both traditional search and newer AI-driven search experiences.
Turn More Search Traffic Into Enquiries
More traffic is only useful if some of it becomes business.
That is why Growth SEO also looks at what happens after someone reaches your website.
Improve the Customer Journey Where Needed
Where useful, I can improve:
- Calls to action and contact paths
- Forms and booking journeys
- Mobile usability
- Trust signals and testimonials
- Service messaging and explanations
If a page is ranking and attracting visitors but people are not enquiring, getting more traffic may not be the biggest opportunity.
Sometimes the better move is improving the page itself.
Analytics and Conversion Tracking Included
Plausible Analytics is included with Growth SEO so the focus is not limited to rankings.
See Which Traffic Is Actually Generating Enquiries
Depending on the website, I can track actions such as:
- Contact form submissions
- Quote requests
- Booking clicks
- Phone-number clicks
- WhatsApp clicks
- Email clicks
- Important CTA clicks
This helps identify which landing pages and traffic sources are actually generating enquiries and gives us better data for deciding what to improve next.
Simple Monthly Reporting
You receive a concise monthly overview covering the things that actually matter.
Clear Reporting Without Meaningless Metrics
- Organic clicks and impressions
- Important keyword and page movements
- Leads and conversions where trackable
- Work completed that month
- Priorities for the next month
- AI-search visibility where meaningful
The purpose is to show what changed, what was done and what happens next — not send you a long report full of metrics that do not affect the business.
Growth SEO — £299 Per Month
Growth SEO is designed for existing SemDev clients who want to actively build on the SEO foundations already included with their website.
It combines ongoing optimisation, content expansion, local SEO, analytics, AI-search monitoring and conversion improvements into one managed service.
Growth SEO is only available to existing SemDev website clients and is not offered as a standalone service for websites I do not manage.
Ready to Push Your Search Visibility Further?
If you already have a SemDev website and want to actively expand the searches your business can compete for, Growth SEO gives you ongoing optimisation built around what the data shows your website needs next.
Message me to discuss whether Growth SEO is the right next step for your business.