Web Design
Building custom websites for small businesses that work for it, not against it
Based in the UK, serving businesses worldwide
What Web Design Really Means
Web design isn’t just about how a website looks, it’s about how it works for the people using it.
It covers everything from layout and navigation to mobile responsiveness and overall user experience. In simple terms, design decides whether visitors stay or leave.
Think of it like your shopfront. If it’s clear, welcoming, and easy to move around, people stay longer and engage. If it’s confusing or cluttered.
Why Web Design Matters for Small Businesses
Your website is often the first interaction a potential customer has with your business. In those first few seconds, they'll decide whether you look trustworthy, professional, and worth their time.
Good web design helps your business:
- Build credibility - a professional-looking site makes people trust you faster.
- Guides visitors effortlessly - clear layout and navigation mean customers can find what they need without thinking.
- Works on any device - Work seamlessly on mobile, tablet, and desktop.
- Encourages action - from booking a service to making an enquiry.
Good web design doesn't just look nice, it works hard for your business 24/7.
How Bad Web Design Costs Businesses Customers
A poorly designed website can quietly cost you customers. If people can’t find what they need, or your site feels slow and confusing, they leave, often for a competitor.
Poor web design can:
- Increase bounce rates - visitors leave after a single page because the site doesn’t feel easy to use.
- Lose potential customers - key information is hard to find or buried too deep.
- Hurt your brand image - an outdated or cluttered site makes your business look less professional.
- Damage search rankings - messy site structure and slow performance hurt visibility on Google.
My Approach to Web Design
Every great website starts with clarity and purpose. My goal is to design a site that’s simple, fast, and built around what matters most, your message and your customers.
Research & Discovery
I start by understanding your business, audience, and goals. This ensures every decision, from layout to copy, supports what you actually want to achieve.
Content First
Before design begins, I write the website copy so the layout fits the message, not the other way around. Clear words lead to clear design.
Wireframing & Planning
I map out the structure and user journey, making sure visitors can find what they need quickly and naturally.
Visual Design
I create a clean, tailored look that reflects your brand and builds trust from the first glance.
Refinement
Once the design is ready, I gather your feedback and make improvements until everything feels right.
I focus on function over flashy gimmicks, no clutter, no unnecessary animations, and no bloated features. The result is a lean, fast, and highly usable site that clearly communicates what your business offers.
Why Templates & Page Builders Often Fall Short
Templates and drag-and-drop builders are good for getting something online quickly, but they come with trade-offs that matter long term. They often:
- Make your site look like dozens of others
- Load slower because of bloated code
- Limit how much you can customise the site for your needs
- Hold back search performance when speed and structure aren’t optimised
A custom site avoids those limits. It’s designed around your content, your customers, and your goals, with clean code that stays fast and flexible as you grow.
Frequently Asked Questions
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I offer a simple, transparent pricing model: £129/month with no upfront fees. That includes hosting, SSL, unlimited edits, and a money-back guarantee if you’re not satisfied.
Unlike agencies that charge thousands upfront, my model spreads the cost and keeps your site continually updated.
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I guarantee you’ll love your site and if not, you won’t pay. I work closely with you through research, wireframing, and revisions to make sure the design matches your brand and vision.
My promise is simple: if I can’t design something you like, you get your money back.
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Template builders often look generic, load slowly, and limit what you can customise. My sites are fully custom-coded, lightweight, and tailored to your business meaning faster performance, a unique look, and better long-term SEO results.
You’ll stand out from competitors instead of blending in.
Still Have Questions?
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