Web Design

Building custom websites for small businesses that work for it, not against it

Based in the UK, serving businesses worldwide

What Web Design Really Means

Web design isn't just about colours and pictures - it's how your site looks, feels, and functions across all devices.

From layout and navigation to mobile responsiveness and user experience, design decides whether visitors stay or leave.

Think of it like your shopfront: if it's inviting and easy to move around, people stick around. If it's messy or hard to navigate, they walk away.

Why Web Design Matters for Small Businesses

Your website is often the first interaction a potential customer has with your business. In those first few seconds, they'll decide whether you look trustworthy, professional, and worth their time.

A well-designed website:

  • Builds credibility - people trust you more if your site looks professional.
  • Guides visitors - visitors can find what they need without thinking. Your business message is clear the moment the page loads.
  • Works on any device - Work seamlessly on mobile, tablet, and desktop.
  • Encourages action - from booking a service to making an enquiry.

Good web design doesn't just look nice, it works hard for your business 24/7.

Good vs. Bad Web Design

Good design is:

  • Clean, modern, and user-friendly
  • Consistent with your branding
  • Fast-loading and mobile-friendly
  • Designed with the customer in mind
  • High quality images

Bad design is:

  • Cluttered, confusing, or outdated
  • Inconsistent or mismatched styles
  • Slow to load, especially on mobile
  • Built without thinking about the user
  • Poor quality imagery

How Bad Web Design Costs Businesses Customers

A badly designed website can silently cost you potential customers. If a visitor can't quickly find what they need, they'll leave, often for a competitor.

Poor web design can:

  • Increase bounce rates (people leaving after one page)
  • Lose potential customers because they can't find key information
  • Hurt your brand image and make you look less credible
  • Damage your search engine rankings if the structure is poor

My Approach to Web Design

When I design a website, I start with clarity and purpose. My goal is a site that’s simple, fast, and functional. One that delivers your message clearly and gives visitors the best possible experience.

1

Research & Discovery

Understanding your business, brand, and audience.

2

Content First

Writing the copy before designing so the layout perfectly fits your message.

3

Wireframing & Planning

Mapping out the structure and user journey.

4

Visual Design

Creating a clean, tailored look that supports the content.

5

Refinement

Making improvements based on feedback.

I believe in function over flashy gimmicks. That means no clutter, no unnecessary animations, and no bloated features.

Just a lean, fast, and highly usable site that communicates exactly what your business offers.

Why Templates & Page Builders Often Fall Short

While they’re quick to set up, templates and drag-and-drop builders often:

  • Make your site look like dozens of others
  • Load slower because of bloated code
  • Limit how much you can customise the site for your needs
  • Struggle to achieve high search rankings due to poor performance

A bespoke website design gives you full control over speed, layout, and branding without the hidden compromises.

Frequently Asked Questions

  • I offer a simple, transparent pricing model: £129/month with no upfront fees. That includes hosting, SSL, unlimited edits, and a money-back guarantee if you’re not satisfied.

    Unlike agencies that charge thousands upfront, my model spreads the cost and keeps your site continually updated.

  • I guarantee you’ll love your site and if not, you won’t pay. I work closely with you through research, wireframing, and revisions to make sure the design matches your brand and vision.

    My promise is simple: if I can’t design something you like, you get your money back.

  • Template builders often look generic, load slowly, and limit what you can customise. My sites are fully custom-coded, lightweight, and tailored to your business meaning faster performance, a unique look, and better long-term SEO results.

    You’ll stand out from competitors instead of blending in.

Still Have Questions?

Get personalized answers and see how a custom website can transform your business

Book Free Consultation

You Focus on the Business. I'll Handle The Website

To maintain quality, I only take on 2 new projects each month. View current availability →