SEO
Getting your website found
Based in the UK, serving businesses worldwide
What is SEO?
SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher on Google, Bing, and other search engines.
Having a beautiful, fast website is only half the battle. If people can't find you on Google, you're missing out on customers who are already searching for what you offer. That's where SEO comes in.
There are three main parts to SEO:
Technical SEO
Technical SEO involves optimizing a website's technical elements, such as its infrastructure, code, and performance, to improve its crawlability, indexability, and user experience for search engines. When these foundations are solid, your site performs better in search and gives visitors a faster, safer experience.
On-Page SEO
This covers the elements built into each page: the wording customers see, but also the meta data, internal links, and layout that search engines analyse. Done right, it makes your site both user-friendly and search-engine friendly, improving visibility and conversions.
Off-Page SEO
Think of off-page SEO as online word-of-mouth. The more quality links, reviews, and mentions you have pointing back to your website, the more authority you build. Search engines reward this authority by pushing your pages higher up in results.
I specialise in Technical SEO and On-Page SEO - the two areas we can directly control and optimise from the start.
Technical SEO
Building the Perfect Foundation
Technical SEO is all about optimising your website under the hood as much as possible. This includes making your website, fast, lean and easy for search engines to crawl, index, and rank. It's the foundation your online visibility is built on.
With every SemDev site, I make sure:
- Your site loads instantly - I guarantee a green Google PageSpeed score or you don’t pay.
- Code is clean, lightweight, and structured for both search engines and accessibility.
- A complete XML sitemap (a behind-the-scenes file that helps Google index your site faster) is generated and submitted to Google.
- Images are optimised for speed without losing quality.
- Mobile-first responsive design works perfectly on all screen sizes.
- Metadata is set up correctly (titles, descriptions, Open Graph tags for social media).
- All links work and there are no broken pages. (404 errors)
- HTTPS security is enabled and always active.
On-Page SEO
Telling Google What You Do
Once the technical foundation is solid, On-Page SEO tells Google exactly what your business is about. It’s how we match your pages to the words people are actually typing into search.
From headlines and page titles to the way content is structured, On-Page SEO makes sure Google knows when to show your site and helps turn those searches into clicks and customers.
That means:
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Relevant keywords are researched and placed in the right spots (titles, headings, content) so you show up when customers are searching.
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Pages are structured with clear H1, H2 and H3 headings, making them easy for both Google and visitors to follow
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Writing page titles and descriptions that attract clicks.
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Image alt text is optimised so Google understands your visuals and your site remains accessible.
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Internal linking connects related pages, helping visitors (and Google) navigate your site effortlessly.
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Creating content that answers customer questions and builds trust.
Why SEO Matters for Your Business
More Visibility
More visibility on Google and other search engines without paying for ads.
More Clicks
More clicks from people actively searching for what you offer.
Builds Trust
A well-optimised site builds trust and credibility, making your business look more professional.
Long-Term Results
It delivers long-term results, keeping a steady flow of leads and enquiries coming in over time.
Without SEO, even the most beautiful website can be invisible online.