SEO
Getting your website found
Based in the UK, serving businesses worldwide
What is SEO?
SEO (Search Engine Optimisation) is how you make your website easier to find on Google and other search engines. The higher you rank, the more customers discover your business instead of your competitors.
Having a beautiful, fast website is only half the battle. If people can't find you on online, you're missing out on customers who are already searching for what you offer. That's where SEO comes in.
There are three main parts to SEO:
Technical SEO
This is the behind-the-scenes work that makes your site fast, secure, and easy for search engines to understand. Strong technical SEO improves performance, reliability, and user experience, the foundation of every great website.
On-Page SEO
This focuses on what’s on each page: your headlines, wording, images, and structure. It ensures your content speaks clearly to both your customers and Google, helping your site rank higher and convert better.
Off-Page SEO
Think of this as digital word-of-mouth. Reviews, backlinks, and mentions from other reputable sites boost your authority and push your pages higher in search results.
I focus on the two areas we can directly control: Technical SEO and On-Page SEO, so your site performs at its best from day one.
Technical SEO
Building the Perfect Foundation
Technical SEO is all about optimising your website under the hood as much as possible. This includes making your website, fast, lean and easy for search engines to crawl, index, and rank. It's the foundation your online visibility is built on, because even the best design won’t perform if the code beneath it isn’t solid
Every SemDev site includes:
- Instant load times - I guarantee a green Google PageSpeed score, or you don’t pay.
- Clean, lightweight code - structured for both search engines and accessibility.
- XML sitemap - a behind-the-scenes file that helps Google index your site faster.
- Optimised images - compressed for speed without losing quality.
- Mobile-first design - built to work flawlessly across every screen size.
- Accurate metadata - titles, descriptions, and social tags that improve search and sharing.
- Healthy links - no broken pages or 404 errors.
- Always-on HTTPS security - keeping your visitors and data safe.
On-Page SEO
Telling Google What You Do
Once your site’s technical foundation is solid, On-Page SEO tells Google exactly what your business does, and connects your pages to the words real customers are searching for.
From headlines and page titles to the way content is structured, On-Page SEO makes sure Google understands your pages and visitors find what they need quickly. It turns searches into clicks and clicks into customers.
Every SemDev site includes:
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Keyword research and placement - relevant terms added naturally in titles, headings, and content so you appear when people search for your services.
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Clear page hierarchy - H1, H2, and H3 headings structured for both readability and SEO.
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Compelling titles and descriptions - written to earn clicks in search results.
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Optimised image alt text - helps Google understand visuals and keeps your site accessible.
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Internal linking - connects related pages to guide both visitors and search engines.
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Helpful content - written to answer customer questions and build trust in your expertise.
Why SEO Matters for Your Business
More Visibility
More visibility on Google and other search engines without paying for ads.
More Clicks
More clicks from people actively searching for what you offer.
Builds Trust
A well-optimised site builds trust and credibility, making your business look more professional.
Long-Term Results
It delivers long-term results, keeping a steady flow of leads and enquiries coming in over time.
Without SEO, even the most beautiful website can be invisible online.